Leadership Team

Richard A. Wiklund, Jr., Founder and Managing Partner  

Mr. Wiklund is a serial entrepreneur who services in a joint role of Managing Partner for both AvideonCRM LLC and BenefitsApp Inc. Mr. Wiklund founded AvideonCRM in 1999 and leads the development of innovative technology-based sales and marketing solutions for AvideonCRM and its portfolio of hundreds of domestic and global clients. The AvideonCRM strategy uses Salesforce.com exclusively as the hub; Pardot for fully integrated email marketing; and Informatica Cloud or Jitterbit for data integration.

Wiklund founded BenefitsApp in 2019. BenefitsApp is a venture backed technology company that’s product is licensed by benefits brokers in need of a mobile strategy for benefits communication and management for their clients who are employers and their employees. BenefitsApp’s product is a Saleforce.com application developed and maintained by AvideonCRM. Mr. Wiklund serves as Managing Partner and CTO.

Prior to Avideon, Wiklund served as Vice President, Business Development for Cadmus Communications, where he developed websites, content management systems, and web-based subscription solutions for leading scientific, technical and medical publishers like Nature Magazine, John Wiley & Sons, and McGraw Hill’s award-winning Harrison’s Online Medical Encyclopedia.

Mr. Wiklund has served on the non-profit Board of Directors of Maryland Family Network (marylandfamilynetwork.org) and The Pride of Baltimore (www.pride2.org).

Lee Lawler, Director of Sales 

Mr. Lawler joined Avideon as an Engagement Manager and tool on the role of Director of Sales in 2023.
Contact Lee at (443) 472-1432 or [email protected].